CareMag™ D
Due to its chemical nature, CareMag™ D controls the growth of bacteria – hence offers long lasting effect on body odor reduction. In addition, CareMag™ D entraps a certain amount of sweat and sebum, leaving the skin dry and smooth. CareMag™ D allows the use of a natural based product in deodorants, with no quantity limitation. This product characteristic is also beneficial for sensitive skin and for sensitive populations (since the compound does not penetrate the skin).
CareMag™ D answers the Antiperspirant and Deodorant (APD) industry requirements for natural, non-toxic, hypoallergenic ingredients.
CareMag™ D replaces Aluminum salts and antimicrobial agents. Regular antiperspirants and deodorants usually contain antimicrobial and antiperspirants active materials. Some of these active materials process safety limitations (like Triclozan) and others are considered unfavorable by a growing number of consumers (like Aluminum salts).
Efficacy testing results (tested in proDERM institute) showed a decrease of more than 40% in malodor and the feedback received from 90% of customers was that a formulation based on CareMag™ D is “better or equivalent to their standard deodorant”.
CareMag™ D was awarded, the bronze prize in the innovation zone, during "InCosmetic 2019".
The In-Cosmetics Global Event showcases innovation in ingredients and technologies, providing high-level scientific education and consumer insights for formulators, R&D and regulatory professionals.
The ICL Industrial Products Team, in collaboration with their main distributor ‘Clariant’, were one of 130 global teams that presented their innovative solutions for personal care ingredients. CareMag™ D was awarded the bronze prize in the innovation zone, during “InCosmetic 2019“.
